Archive &
Anvil

To understand this discipline, you have to understand a feeling: the quiet confidence of owning your ground. It's the feeling of the internet we grew up on—the one we built with our own two hands, one hyperlink at a time, on digital homesteads that were truly ours. That foundational feeling guides our search for the artifacts that embody it:

Our work is a return to the first principles of digital identity, a craft grounded in the timeless artifacts of the hand-built web.

The Archive: Unearthing the Artifacts of Identity

Long before "brand" became meaningless jargon, the pioneers of the web forged raw, essential, and creative forms of owning your identity. From the Archive of that foundational era, we unearthed three core artifacts that define this discipline:

1. Declaration: "I Am."
Personal homepages weren't just pages; they were declarations. Choosing GeoCities Vienna for its romance, not market share, was an act of identity: planting a flag, making the simple, powerful statement of existence.

2. Connection: "Instant Message."
Communities were built not by algorithms, but by direct, intentional links and conversations. An "Instant Message" wasn't a notification; it was a direct line to our tribe, a real-time signal of human presence.

3. Ground: Digital Real Estate.
Crucially, these identities lived on ground we controlled. Our corner of the web was our own. This ownership was the bedrock—the address where identity lived and community gathered.

The Anvil: Forging the Landmarks of Tomorrow

The Anvil is where these unearthed artifacts are reforged for the future. This is our forward-facing craft of creation: building Digital Monuments that translate past principles into present forms, exploring generative art that echoes unearthed aesthetics, co-creating with artificial intelligence to discover novel expressions of identity, and forging neologisms to give language to emerging concepts.

This is precisely why we champion the .im domain. It is a unique creative tool that instantly imbues any word with a deep layer of narrative provenance. Its power comes from its intrinsic triple-meaning, echoing the core artifacts: it is the personal declaration (I'm), the human connection (IM), and the sovereign ground of Identity Management. It is the perfect substrate for both digital preservation and new creation.

In a digital world of rented land and borrowed identities, a landmark forged on owned ground is the only defensible position. It is the home for an identity—the clear signal a tribe can always trust, the foundation upon which enduring value and legacy can be built.